INSPIRATION & INNOVATION

Winexpert wanted to develop a new super premium wine – something that wentabove & beyond and challenged our current best. The goal was to create a true trophy wine: supreme quality, small lot, ultra-exclusive.We gave our winemakers and product development team carte blanche and one simple direction – make the best red wine we possibly can, regardless of price.We researched premium ingredients, new oaking options, different blends and methodologies; after months of trials looking at a number of variables, we landed on a clear winner and a new wine that stood apart from the rest of the Winexpert portfolio. The result was a revered varietal from a prestigious region, and an innovative craft wine kit that broke the mold: a 10 L craft wine kit that makes just 11.5 L of finished wine, uses a new oak format, and delivers a super premium quality wine without the use of grape skins.